His Excellency, the Hon. Ambassador

Ambassador Nick Adams is the President’s Special Envoy for Tourism, Exceptionalism, and American Values; appointed by President Trump in March 2026, he is the first person ever to represent the tourism sector at the presidential level. Known in Washington as America’s “Minister of Tourism” and ambassador of the national brand worldwide, he promotes the United States – both as a destination and as an ideal – in view of the 250th anniversary of the country’s founding, the FIFA World Cup, and the path to the 2028 Olympics.

Born in Australia and an American by choice, Ambassador Adams is the author of a New York Times best-seller and a former Fox News commentator, having spent over a decade analyzing politics and global affairs in American and international media. In 2020 he was appointed a member of the Board of Trustees of the Smithsonian’s Woodrow Wilson Center. He founded the Foundation for Liberty and American Greatness (FLAG), an organization that promotes civic education and disseminates the values of the American Dream, receiving official recognition from the governors of more than a dozen states.

He obtained degrees in Teaching and Media and Communication at the University of Sydney, speaks German and Greek fluently, and survived a stage IV neuroblastoma, which was diagnosed when he was just sixteen months old.