Italy Marketing Director – Lavazza

Following a stint at Procter & Gamble, where he held roles in trade marketing and key account management for major brands in the beauty and fragrances sector, he joined Lavazza in 2017. Here he took on roles of increasing responsibility, leading marketing projects for Eastern Europe, Switzerland and Greece, before becoming Head of Marketing Eastern Europe. From 2021 to 2023, he was Country Sales Manager for Poland, with responsibility for developing the commercial and marketing strategy. In his current role as Marketing Director Italy, which he has held since January 2024, he coordinates the marketing team for the Italian market, leading the brand strategy, media planning and digital, PR and consumer engagement activities.