Founder & CEO - The Finesse Group

Jo Caruana is founder and managing director of The Finesse Group, a communications and multimedia production agency that works with luxury hospitality brands around the world to increase their visibility, enhance their reputation and drive business growth.

Jo's connection to the luxury hospitality industry started at the very beginning of her career. She worked in five-star hotels before moving into public relations and communications, where she spent two decades helping premium brands reach their ideal audiences through strategic media exposure, thought leadership and content that reinforces authority. Drawing on her parallel experience as a business etiquette consultant, Jo also advises brands in the hospitality industry on how to optimise every customer touch point, from first impressions to lasting loyalty, so that excellence in communication translates directly into customer satisfaction and end results.

Jo regularly lectures on the latest trends in public relations, brand visibility, thought leadership and service excellence in the luxury hospitality industry.