Co-founder - For Digital Sakes

Holly Phillips is co-founder of For Digital Sakes, a global agency that works exclusively with luxury hospitality and wellness brands, including Bvlgari, Rosewood, and Marriott. With fifteen years of experience as a digital specialist—gained managing global brands such as L'Oréal, Nestlé, and Johnson & Johnson—she now helps luxury properties bridge the gap between an exceptional physical experience and a digital one that rarely measures up. Through branding, strategy, content production, and AI-driven visibility, the agency works to increase direct bookings, making properties easier to find, more trustworthy, and simpler to book without intermediaries. The agency created the “Grand Tours” video format and produces “The Digital Concierge” podcast; furthermore, Holly was named by the International Hospitality Institute among the “Top 100 Digital Thought Leaders” in the global hospitality sector.