Hospitality Consultant & General Manager – Borgo Vescine

Guido Rossi Monti is a hospitality professional specialising in enhancing and transforming accommodation facilities, guiding hotels through growth, repositioning, and establishment within the luxury segment.

Throughout his career, he has contributed to the development of numerous projects in the hospitality sector, combining operational skills with a strong focus on strategic positioning, guest experience, branding, and commercial performance. His professional journey includes experience at some of the most prestigious international hospitality and catering establishments, including Villa d’Este, Borgo Egnazia, Per Se in New York, Enoteca Pinchiorri, and Noma in Copenhagen.

Today Guido supports owners and management teams in the processes of transformation and growth of hotel structures, assisting them in raising quality standards, strengthening market positioning, and entering the luxury segment. His approach combines strategic vision and executive capability, with the aim of ensuring that every stage of the guest experience is aligned with the expectations of the high-end contemporary traveller.

Currently, they hold the position of Director at Borgo Vescine, a five-star relais in the heart of Chianti Classico, where they played a key role in the repositioning and growth of the establishment, contributing to its evolution as a benchmark destination for luxury hospitality in Tuscany.

Passionate about the future of hospitality, he regularly shares reflections and contributions on the themes of leadership, guest experience, branding, and hotel development, promoting a vision of hospitality where authenticity, attention to detail, and human relationships remain the true pillars of excellence.