Tools like ChatGPT, Gemini, and Perplexity are transforming how travelers discover and select hotels. Search is evolving into a predictive, conversational, and hyper-personalised experience-driven by intelligent assistants that go beyond the traditional concept of a search engine. At the same time, Google and Meta are launching new AI-powered advertising solutions that are reshaping the very logic of digital marketing. This talk provides a strategic, up-to-date overview of the deep transformations in the digital landscape of luxury hospitality-highlighting the essential tools and actions hoteliers must embrace today to design tomorrow's visibility and performance strategies.
