In a world of increasing uniformity, the true luxury lies in being unmistakably yourself. This talk will explore how powerful hospitality brands emerge from human stories, not trends - and how starting with the host's unique identity can lead to long-term business success. From brand creation to product development and communication, I'll share insights on crafting soulful concepts that resonate with both heart and market. A case for brand originality in times of sameness - and the courage it takes to live it.
