Descrizione Progetto

Speaker Profile

Stefania
Lazzaroni

General Manager – Fondazione Altagamma

Speaker Profile

Stefania
Lazzaroni

General Manager – Fondazione Altagamma

General Manager of the Altagamma Foundation whose mission is to promote and protect the top Italian Luxury Industries in fashion, design, food, automotive, yachting, hospitality, jewelery. Key activities include overall management of the foundation and budget, fostering networking opportunities among members, branding initiatives, stakeholders relations, conferences, lobbying, market researches with top International partners, communications.

The Foundation is an ambassador of the Italian Lifestyle abroad and contacts with embassies, trade commissions, and Institutional bodies abroad are key elements. Other activities/Cross-professional groups: hr area, marketing and digital area, corporate relations, etc. Relations with European Luxury Associations are a relevant area of activity aimed at enhancing the European luxury industries as a key EU asset.

Over 25 years of experience in Communications and Corporate Coms. Among areas of expertise: Corporate Communications, Corporate Social Responsibility, Crisis Management, On-Air Talent Management and contractual responsibility, Event Planning, Digital PR, Internal Communications.

Corporate experience as Communications Director for MTV Viacom Group, Discovery Networks, Il Sole 24 ORE and Coca-Cola HBC.

Lived in USA and worked with global Clients such as: MySpace, Unilever, Philip Morris, Ministry of Egyptian Tourism. Among italian clients: Autogrill, Barilla, Upim, Roche, Edison.