Consumer & Brand Director – Havas PR

Cinzia Trezzi is Consumer & Brand Director at Havas PR, where she provides strategic and creative consultancy to consumer brands across a wide range of sectors, including lifestyle, beauty, sport, home care, food, pet food, beverage, innovation, apps, e-commerce and automotive.
With over 20 years of experience in integrated communications, she leads brand communication strategies through an ecosystem that includes PR, social media, influencer and KOL engagement, brand marketing campaigns, CSR programs, digital PR and social media planning.
Her work focuses on developing storytelling, positioning strategies and special projects designed to communicate brand purpose, values, products and services, helping brands enter new territories and connect with relevant audiences.
Cinzia holds a degree in Communication Sciences from IULM University in Milan and a Master’s degree in Event Design and Organization from IED Comunicazione Milan.