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Tools like ChatGPT, Gemini, and Perplexity are transforming how travelers discover and select hotels. Search is evolving into a predictive, conversational, and hyper-personalized experience—driven by intelligent assistants that go beyond the traditional concept of a search engine. At the same time, Google and Meta are launching new AI-powered advertising solutions that are reshaping the very...

Liv Gussing Burgess, Founder & Managing Director of Luxury Hospitality Consulting, shifts the conversation from guest-facing trends to the human ecosystem that makes luxury possible. In this session, she unveils how truly exceptional experiences are crafted through empowered teams, aligned leadership, and a culture rooted in care, emotional intelligence, and purpose. While the industry looks...

Luxury hotel development is no longer just an art — it's a high-stakes, high-complexity science. With new players entering the hospitality space, success demands not just capital, but clarity, capability,, cohesion and time. We will explore the complex realities of luxury hotel development in Italy, where historic context, regulatory hurdles, and high guest expectations can...

In luxury hospitality, true excellence has never been about technology for its own sake. It’s about elevating the guest experience—beyond what is visible, what is expected. Yet, as our industry accelerate towards digital transformation, a familiar challenge persists: fragmentation. Without clear direction and synergy between IT, Marketing, Digital, AI, and Innovation, technology too often becomes...

I drammatici e repentini cambiamenti nell’ambiente esterno hanno favorito una profonda riflessione sullo scopo profondo del fare impresa e hanno posto la sfida di prepararsi al futuro, ridisegnando i modelli di business. Come prepararsi al futuro? Lungo quali traiettorie disegnare il cambiamento in logica future-ready? Quali trend stanno trasformando il concetto stesso di valore? Come...

In a world of increasing uniformity, the true luxury lies in being unmistakably yourself. This talk will explore how powerful hospitality brands emerge from human stories, not trends – and how starting with the host’s unique identity can lead to long-term business success. From brand creation to product development and communication, I’ll share insights on...

As the meaning of luxury shifts and technology reshapes every stage of the purchase journey, hospitality brands must rethink how they inspire, connect, and grow. This presentation offers a forward-looking perspective on five strategic priorities hotels should focus on to stay ahead and stand out in 2026.

In this keynote session, Gérald Lampaert will explore the evolving landscape where luxury retail and luxury hospitality intersect, creating a transformative synergy that redefines customer experiences. As discerning consumers seek more than just products or services, the fusion of these two words offers immersive, personalized and emotionally resonant experiences that elevate the notion of luxury...