Full Professor of Consumer Behaviour and Neuromarketing, Director of the Research Centre for Neuromarketing – IULM University

Professor of Consumer Psychology and Neuromarketing at IULM University.

Scientific Director of the Neuromarketing Research Centre Behavior and Brain Lab IULM.

Scientific Director of the Master's in Food and Wine Communication, organised in collaboration with Gambero Rosso and the Master's in Management and Communication of Made in Italy: wine and food promotion and enhancement of territorial excellences.

Member of the Scientific Committee for Universities for Expo 2015

He has directed national research projects on the relationship between emotions, decisions and food consumption behaviour. Delegate of the Rector for Expo2015 projects and for the Evaluation of Research at the IULM University.

Co-author of one of the most widely used textbooks on Consumer Psychology (published in its second reprint by McGraw-Hill), and on Neuromarketing (to be published by FrancoAngeli). On the subjects of food consumption and neuromarketing, he has published theoretical and research contributions in *Frontiers in Neuroengineering*, *Food Quality and Preference*, *Journal of Global Information Management*, *European Journal of Information Systems*, *Food Quality and Preference*, *Risorsa Uomo*, and in the McGraw-Hill series on Psychology, Consumption, and Society.