Director of Sales & Marketing – Grand Hotel Excelsior Vittoria, Sorrento

Luca Fiorentino is part of the sixth generation of the family that, since 1834, has preserved and reinterpreted the legacy of the Grand Hotel Excelsior Vittoria. As Director of Sales & Marketing, he is now among the protagonists of a new vision of ultra-luxury hospitality, where tradition, identity, and innovation converge to create unrepeatable experiences.

His philosophy is based on the idea that true luxury is no longer defined by excess, but by the ability to generate authentic emotions, deep connections, and bespoke moments. Through a strongly international approach, he guides the brand's positioning in the most sophisticated global markets, anticipating the desires of an increasingly demanding and discerning clientele.

With experience gained in some of Europe's most renowned organisations and continuous training at the best institutions in the sector, Luca combines strategic rigour with cultural sensitivity. His career, also enriched by his experience as an athlete for the Italian National team, reflects a leadership focused on performance, resilience, and the constant pursuit of excellence.

Deeply connected to the land, it interprets hospitality as an art form: every stay becomes a story, every detail an intentional gesture, and every experience a memory destined to last.