Maitre de Maison - Grand Hotel Parker's

Giovanni Torre Avallone is Maitre de Maison at the Grand Hotel Parker's in Naples, the oldest five-star luxury hotel in the city, founded in 1870 and a member of Relais & Châteaux.

He leads an independent company in a market increasingly dominated by large international groups, proving that identity, internal culture and human capital can be the real competitive advantage in the luxury segment.

His approach stems from a simple and personal principle: he likes to welcome his guests as he wishes to be welcomed when he travels. That is why he experiences hospitality not as the application of standards, but as a daily responsibility towards people - guests and staff.

He believes that the role of a Maitre de Maison is not just to lead, but to create an environment in which each team member can express talent, pride and a sense of belonging.

For John, contemporary luxury is not ostentation. It is relationship, coherence and memory.