Despite Covid-19, 70% of investors will continue to invest in the luxury market.
The luxury hotel sector was the main driver of M&A activities in 2019, with a total of 115 transactions globally.
In 2019 in Italy 3.3 billion euros were invested in hotel assets, with a marked preference for luxury assets, capable of satisfying the most demanding demand, which convey 42% of the total, for the value of 1.25 billion euros.
But what is behind these numbers?
Like everything that is hospitality, luxury is also constantly evolving. Never as in recent years, however, the concept of luxury has changed in the desires, expectations and choices of tourists. How has it changed, then, and how is the concept of luxury in hospitality changing? What will be the new trends and how can luxury react to the crisis?
Who are they and what do the guests of the sector expect? And what are the needs of the new generations of travelers?
To answer these questions, take stock of the situation, compare international data and experiences and take a look at the future, Luxury Hospitality Conference.